Deep Edge CEO Albert Lee and advertising expert Winton Choi led a hands-on workshop at Zhixing Institute (founded by Prof. Gan Jie, 甘洁教授) on weaving AI through the full product lifecycle—from ideation to R&D to marketing and growth.
Zhixing Institute
Founded by Prof. Gan Jie (甘洁教授). Professor bio
What We Covered
- Market intelligence: Gemini Deep Research, agentic research, and AI-guided interviews/virtual focus groups to size demand and competitors.
- Concept to prototype: Mixboard, 2D-to-3D modeling, and early product specs that can be tested quickly.
- Definition & architecture: AI-assisted PRDs and system design docs that clarify scope, cost, and risk.
- R&D acceleration: AI coding workflows (Cursor/Claude, MCP toolchain), UI design, and prototyping.
- Launch packaging: VI guidelines, AI video flows, UGC storyboards, batch ad creatives, and n8n-powered social automation.
- Data loop: Post-launch data collection and social insights feeding the next iteration.
The room was highly interactive—students debated adoption paths for startups vs. mature enterprises, how to pilot safely, and how to tie generative outputs to real business metrics.
